Questions across 3 calls

Abhishek Banerjee

ICICI Securities

Zee Entertainment Enterprises Limited

Zee Entertainment Enterprises Limited CC-Sep24.pdf · 2024-10-18

Hi. Thanks for the opportunity and congratulations on a good set of numbers. Sir, first question is with regards to how are you looking at ad revenues going forward? We have heard some mix commentary from FMCG guys with regards to how the rural demand is shaping up and given that this quarter or towards the end you would have seen some sort of traction that reached towards the festive season. If you could you just give us some color, that would be very helpful?

With regards to the ZEE5 business, if I see that the incremental revenue whatever you are earning on a sequential basis that is going into EBITDA loss reduction. So, I mean is this trend likely to continue for at least the medium term over the next couple of years?

ETERNAL LIMITED

ETERNAL LIMITED CC-Mar24.pdf · 2024-05-13

Yes. So again, super set of numbers. Just to understand the growth trajectory that you are now guiding for in Blinkit, seems like you're trying to do a land grab with regards to at least intensifying the density in the urban locations or probably plugging the coverage gaps. Is that in relation to the competitive intensity in the space given most of your competitors at this point of time cannot really match that scale of growth. Because there was a business case for probably driving the EBITDA margin slightly higher before you go on this kind of an expansion plus retail expansion is often very challenging, trying to find the right real estate. So, if you could give us some clarity as to what kind of drove this decision making, that would be really helpful.

Understood. Just to add on to this question. Now you are talking about opening more stores in the top 8 cities. Now if you could give us some color on the kind of AOVs that you see in the top 8 cities, vis-a-vis, the Tier 2, Tier 3, that would give us some idea of how the AOVs should be expected to move because I would think that the AOVs in these bigger cities would be higher. So given you are expanding your reach within these cities, the AOV blended could actually move up. Any color on that?

ETERNAL LIMITED CC-Sep23.pdf · 2023-11-03

So again, congratulations on the numbers, really excellent performance. So, in terms of your platform fees, what would be the attachment rate as in what proportion of orders are you charging platform fees right now?

Perfect. In terms of the ad revenue monetization that you spoke about, how is that increasing? Is it on the basis of more restaurants advertising? Or is it that the existing restaurants are advertising more, or have you actually increased the realization, from per ad or per click. If you could help us understand that.