Zee Entertainment Enterprises Limited CC-Mar24.pdf · 2024-05-17
A couple of questions from my side. So, the ad revenue growth we posted during the quarter was quite commendable, especially considering it typically a non -seasonal quarter. Just wanted to get some more color from you on where is the spend coming from? What categories maybe within FMCG are you seeing? Because when you look at some of the consumer companies results, this level of ad spend increase is not that visible. Also, if you lo ok at some of the BARC data, etcetera, it doesn't come out. So, an 8% Q-o-Q growth is quite a good quarterly sequential growth. So, any color on that? And whether this is sustainable? Are you seeing similar trends in April and May as well? Any color on that will be helpful.
Can I get some color on how April and May have been? Are you seeing this uptick continue into April and May?