Amol Rao

Sir, good evening. You mentioned a figure of INR 12 crores for A&P advertising and promotion, sir. So is it correct to understand that this is a non-recurring A&P spend that the extent of the expense will not be so high in subsequent quarters? Is that what you were implying, sir?

Okay. And sir I don't want to drive home to find up a question, but is this so high because we advertise during IPL season and all that is why, I mean, was it so high? I mean we were doing a brand expansion exercise so is that because we did it during IPL the rates were so high?

Okay.