My question is regarding the digital ad market dynamics in India . It is a fact that it continues to remain healthy but there are as some ad publishers like Truecaller, Dailyhunt, and ShareChat which has seen y-o-y decline or slowdown in ad revenues in 2023, largely driven by falling CPM while ad impression growth and other variables continues to remain strong . I wanted to know which pockets in the market are underperforming and seeing weaker growth momentum and what is driving the low CPM in such pockets of the market?
Questions across 1 call
Ankur Baheti
JP Morgan