A couple of things that I wanted to understand. One thing I wanted to understand is that in case we acquire something, can we look to operate at a different model like cost per impression or cost per click? Or would we want to convert that company to the CPCU model itself?
In continuation to this, you have spoken about that CTV is a clear growth area into the industry. So just wanted to understand like how CPCU model will work in the CTV type of engagement or largely that would work on an impression kind of a model?