Questions across 4 calls

Ashwin Mehta

Ambit

ETERNAL LIMITED

ETERNAL LIMITED CC-May26.pdf · 2026-04-28

Hi. Can you hear me all right?

Hi. Thanks for the opportunity. One question. If I look at your consolidated financials, your advertising promotion cost in absolute terms was flat sequentially. Any sense that you can give in terms of what proportion of this goes to Blinkit? And the follow-up to that is philosophically, how are you thinking in terms of reacting to competition because news flow seems to suggest that one of your competition seems to be growing much faster sequentially at least. Are you okay to let go of some market share in near term and still focus on profitability or you will possibly react to some of them given the guidance of 60%+ growth?

ETERNAL LIMITED CC-Mar24.pdf · 2024-05-13

Can you hear me?

So one question in terms of expansion beyond Delhi NCR to Bengaluru and Mumbai. How do you see the dynamics differing? Because in Delhi NCR, you were the incumbents. In Bengaluru and Mumbai, there is more entrenched competition. So from a dynamics perspective, how would that expansion differ in your view?

ETERNAL LIMITED CC-Dec23.pdf · 2024-02-08

Yes. So, one question on Blinkit to Albinder. Albinder, what is typically the peak orders per day per dark store that is possible to do? So, when you're talking about numbers like 50%, 60% utilization, when it happens, you start to open another dark store in the same location. So just want to get a sense in terms of what this number could be?

Yes. Fair enough. The second one on the fixed cost side. So, if I look at your fixed cost on a per dark store basis, that seems to be within a very tight band on the Blinkit side. So why are we not seeing the leverage per dark store basis in fixed cost as the growth has been pretty strong?

ETERNAL LIMITED CC-Sep23.pdf · 2023-11-03

So, two questions. One, in terms of Blinkit, what portion of our dark stores are own versus franchisees? And how do you manage inventory in a scenario where non-grocery SKUs are increasing, where the frequency of sales will be lower. Is it the third-party sellers that are taking the inventory risk for us? And do we have more dedicated sellers, or these are sellers, which will be selling on other platforms as well?

Okay. Thanks, Albinder. Just one more in terms of, ad monetization as a percentage of GOV on Blinkit, any approximate sense on where we are and given that transaction models are gaining traction from an advertising perspective, where do you see a potential possibility of this going?