Karthik, I just wanted to check on the volume elasticity, right? So we will be taking some price hikes in FY27, early in FY27. So can you throw some light as in will sort of volumes get affected by these price hikes? And then how are you sort of getting confidence on supply and volume?
Understood. And Karthik, this volume thing is also -- this confidence, is this coming also from a reduced competitive intensity? If you could throw some color on the intensity across categories? You have mentioned in times of inflationary, but I'm just taking on the current competitive intensity?