Dr. Sujit Paul

Yes, sure. So, what happens is that if you see last year's marketing cost, it was close to around INR 18 crores. Now, see, you have to understand a paradigm. And that is, the company is growing. And at the growth of the company, we cannot have so low marketing cost because it is also a new business for India at large. India is driven by branded pharmacies or branded medicines.

It has to know because you just see any industry that has shaped where it is a new entry. Let me give you an example. Many people were going to the bank for teller. After that, the ATM came after that UPI came. You see how much amount of ad Google is doing for Gpay in the television. You must have seen those advertising commercials, right? For the UPI, same for PhonePe or anything.

It all depends as to what is the need. But ideally, that should be, but we are very careful in spending the money. If you really see that this expense is on a very, very lower side that we did last year. But yes, there are probabilities for growth, but I do not foresee it to grow to that level. Ideally, it should, but we are trying to be careful towards, you know, utilizing the money in opening the stores.