Avenue Supermarts Limited CC-Mar25.pdf · 2025-07-30
Hello, sir. Sir, I think DMart has been the poster boy of running retail in the country, and I think a lot of, I'm sure a lot of takeaways from the way you did the merchandise and the way the retail was run. But there's some business models that are getting listed recently, and maybe we're also getting a look through of how things are being run by other companies. So just wanting to understand that there are companies who are practically running at a 14% EBITDA margin, and in a way, having like, right from shampoo, like, obviously, I'm not doubting that you need to have a L'Oreal or a Pantene or a Dove, but also having the option for the lower end customer who cannot afford a Dove, but who is actually maybe, using a soap today or a Shikakai or something like that, if you could migrate him to an unbranded shampoo or something like that. And just, basically just helps in that ladder of premiumisation, because a Lever or a P&G cannot do it. But maybe for you, it makes sense, plus it adds a lot of gross margins to you as well or you think this business model will not make sense.
No, no, I'm saying that you, you definitely continue to have it, but also have an option for customers who cannot afford it, in terms of, your own private branded shampoos, which they can take and start using, in a way migrating them from a soap format to, unbranded shampoo format. And then eventually, maybe they will upgrade to the Levers or the P&G. And in the process, you may good gross margin as well, right?