Godrej Consumer Products Limited CC-Nov25.pdf · 2025-10-31
Hi, team. Actually, my previous participant asked the question, it was on the recent acquisition. Just wanted to understand, means if we spend on the R&D, is it that difficult to have a brand like Muuchstac built right from scratch in-house than buying a brand, which is according to me, only going to work in Tier 2 and Tier 3? I don't see any urban user having stickiness to a brand like this. I would like to know your thoughts. I mean what's the skin in the game from our side in buying a brand for INR300 crores, which Godrej itself can maybe do a far better job?
I completely understand that. It's difficult to do it organically with the time and everything. But only thing is, have any one of us actually tried this product and are 100% convinced about the ability to scale this brand to another level in Tier 1 towns as well, basically urban cities?