Jay Prakash

Hello. Congratulations on the good set of numbers. So I wanted to understand in increasingly competitive categories like Sunscreen, some brands rely on indirect or ecosystem -driven narratives rather than direct branded communication. How does the company ensure that any extended marketing ecosystem agencies affiliates or influences operates within a defined compliance and reputational risk frameworks?

Just another question. Can you break down what percentage of Sunscreen growth is organic repeat versus influencer-driven first-time conversion?

So HUL is acquiring new age companies like O Ziva and Minimalist. So does that possess a threat for the business going forward?