Jinesh Joshi

Thanks for the opportunity. Sir in the opening remarks, you had mentioned that the seven-language plan is ZEE5 garnering a positive response and the revised pricing strategy is paying off. Now if I remember right, I think these seven language plans are not a part of any B2B deal. So, can you highlight how the revenue mix shifting between B2C and B2B in ZEE5, and going ahead, how do you see the mix evolve?

Understood. Sir, my second question is on our A&P spend. While it has been made clear that the A&P spends were higher due to new channel launches as well as the new content that has come up. But if I look at the swing factor on a Y -o-Y basis or even on a Q -o-Q basis, the A&P spends are up by about INR 100 crores plus.

Understood. Understood. Sir, just one last question from my side. On the subscription side, our growth was about 5% in this quarter. And I believe some bit of it could be due to the B2C language pack that we have rolled out in ZEE5.

Thanks for the opportunity. Sir I just wanted one small clarification on the operational cost side. I mean, if I look at the last two quarters, we have seen a decline of about 8- 9%. So, is it solely led by cutting the content spend o r has there been any change in the amortization policy be it respect to shows, music or for example, movies?

Noted. Sir, one last question from my side. If I look at our linear TV EBITDA margin after knocking off the ZEE5 losses, now that has improved considerably to about 27% in this quarter if I compare it with the previous three quarters. So, any specific initiatives do you want to share that we have taken on the linear TV side which has led to such kind of an improvement despite the decline in the ad revenue?