Hindustan Unilever Limited CC-Sep23.pdf · 2023-10-19
I just had one question with respect to your A&P expenditure, given the sharp growth year-over-year, I just wanted to understand the characteristics of the expenditure in the base as well as current year if you can help me in terms of how much would be advertising and how much would it be towards promotion and within advertising how much would it be let’s say to a traditional medium and the digital medium?
I’m sorry Ritesh, but that does not address my question. I just wanted to understand the characteristic of this expenditure rather than why it has grown.