Bata India Limited CC-Dec23.pdf · 2024-02-06
Yes, thank you so much and good evening. Sir, my first question was on the marketing bit. You have taken a decent step up and I think we spent around 4% of our top line versus our historical run rate of around 2%-2.5%. So, the first question was that is this a reset you plan to continue over the course of the years ahead? And second is while you did mention about the slowdown, was it that we saw a higher increase in footfalls or maybe an increase in online clicks, any of those metrics which maybe at least got more customers aware of our brand and maybe the convergence did not happen maybe because of slowdown. Just your thoughts on how effective were the marketing spend from that perspective.
Understood. Just one more question. We do specifically highlight how the growth for Red Label, Comfit and Floatz has been keeping Hush Puppies out here. What would be the ballpark contribution of these three brands as of now to our total revenue?