Emami Limited CC-Sep24.pdf · 2024-11-08
Two questions from my end. Can you give us some sense on what is happening in rural and urban markets? And going forward, what are your thoughts in terms of growth drivers for us? And secondly, if we look at the journey of Emami, both in general as well, d istribution, direct and indirect expansion, penetrating rural, then modern trade came in when e-commerce came in and now quick commerce has come in. So how are we gearing for this change in evolution in terms of distribution changes happening in the industry? And where are we in terms of capability in terms of mix? What is happening in modern trade and e-commerce? And some thoughts on general trade and quick commerce?
Okay. And modern trade and e-commerce would be, what, 15%, 18% for us as added?