I mean, enough has been said about how the management has actually put in the best effort to cut costs. I think the one question which we are all grappling with is what is actually happening to demand, sir? Like in your view, your experience of doing this business for more than 2, 3 decades, why is it that for the last 3 years, demand is so seeded ? What do you think needs to change for demand to come back? And as a management, while you're doing all the right things to cut costs, but I don't see that optimism in terms of demand, given that a lot of the initiatives you are doing are quite permanent in terms of cost cutting. So just help us educate a little bit more on what do you think is happening to demand of tiles in India?
Sir, maybe I didn't put my question across correctly. I by no means meant that others are growing and you are not growing. I'm just trying to understand why in the last 3 years, tiles as an industry, which is also building materials not showing the kind of demand. Like what do your dealers tell you? What's happening on the ground? Sir, I want to just improve my understanding rather than questioning what the company is doing because I 100% appreciate that you are doing the right thing in the interest of the company. It's just why tile demand has been so weak. If you can throw a little bit more color on that particular aspect.