ETERNAL LIMITED CC-Mar24.pdf · 2024-05-13
Can you hear me?
I have three questions. Just adding on to previous participant's point, typically, FMCG companies in India typically allocate 8% to 9% of revenue to A&P spends. Now considering that Blinkit could be getting around 3.5% to 4% of GOV according to my estimates, how should we think about advertisement income going forward, especially considering that there could be some categories with low or no advertisement income such as foods and vegetables or electronics. So just your thoughts on the same would be helpful.