Devyani International Limited CC-Mar25.pdf · 2025-05-23
Just want to understand a little bit better on our recent entry into the Biryani business. So, we know that we are a differentiated brand in QSR through strong execution and positioning. But if you look at the Biryani business, it's highly fragmented. Around 70% to 80% of the business is unorganized players. So, it's very competitive, and it's a low entry barrier, and it's tough to scale. So, what's the thought process behind this move and how we are planning to bring differentiation in terms of value in such a competitive space? And also you mentioned that currently the business is loss making. How you are planning for a turnaround strategy here?
So, if you look at the QSR space, it's been changing from state-to-state or region-to- region. If you look at e very 200 kilometers, the taste seems to change, right? So in that regard, how are we developing the taste and planning to manage the overall strategy?