Shailesh Naik

Good performance in advertising this year. We have grown by 33%, which is a good achievement. I just wanted to understand how much of this growth was driven by Dhurandhar, and what contributed to the rest of the growth. That was my first question. My second question is, could you please update me on our trade receivables? They were quite high as of March 31.

So, basically, what you're saying is that by the next quarter, we should be back in line with the historical DSO levels. That was my first point. Secondly, the reason I asked the earlier question about Dhurandhar was to understand whether the entire 33% growth in advertising was driven by one such mega hit. If that is the case, then from the next quarter onwards, we might see growth normalize again.

The last question, a follow -up to this. What is the percentage of tactical versus annual in advertising?