Shantanu Mantri

I had a couple of questions to start with the industry leader typically spends 10% to 11% on A&P. And those guys have been guiding for 5%, 6% P&A growth, right? And while we look at Radico, we typically spend 7%, 8%, and we are doing 30% plus and guiding for 25%. So, I wanted your insight on this, like is there a need for us to increase A&P and gain more market share? Or how does the dynamic work?

Absolutely. That sounds pretty impressive. My second question is on the regular portfolio. Now last year, obviously, on a corrected base, we grew 30%. We did close to 20 million cases ex royalty. How do we see that segment growing now? Let's say, if I just want to stick to this year FY27, how do we see the regular volumes growing?

Perfect. Sounds good. And one last question, Abhishek Ji, anything on Bihar, like is there any development there? If you could share would be helpful.