Bikaji Foods International Limited CC-Mar24.pdf · 2024-05-24
So, two questions in the beginning. Could you talk something about competition, how the reaction on the new markets when you are entering, is there any discounting which is going up or you're primarily seeing a very sharp reaction for the organized players, any color if you can add?
So, let me ask you Manoj, a candid question. When you enter into the new market, do you take a pricing strategy and discounting as a placement or do you do the advertising route and do the local advertising? So, I think I'm just trying to understand how do you plan to or how do you penetrate these markets because obviously existing competition will be there and you are being a new player, obviously you will get with the right distributors and partners in the channel, but I'm just more curious about why this growth is happening?