Emami Limited CC-Dec24.pdf · 2025-01-28
Just one broad question. When we look back, most of the FMCG companies -- staple companies are struggling managing the channel conflict, whether it is quick commerce, modern trade, e -commerce. So I just wanted to understand, you have given me a number at 28% contribution. But if you can specify how this channel looks like, the growth, the individual growth. And how are you managing this conflict? Of course, we have been beneficiary because we have a very seasonality led consumption. But I'm just more interested how you look at it.
Just one observation. I mean, if I believe what you said, the small packs has done better, but they still -- you have shown a good improvement in the gross margin. So is the broad SKU mixes remained stable, standard or it is still tilted towards large pack?