Just had one observation. Our advertising expenses had grown at 6%-odd for the full year, while other expenses actually declined. I just wanted to understand what led to the two. And going forward, how do we balance between margins and sales growth? Just w anted to understand in terms of reinvesting in the brand or in terms of expanding distribution.
Great, sir. And sir, any reason for decline in the other expenses for full year and for Q4? Raman Preet Sohi Yes, hi, Umang. Raman this side. So I think when you look at Q4, and of course, even year-on- year, there is, like what we mentioned during the initial part of our conversation and presentation, it's not like-for-like because the reported numbers are taking the impact of Flipkart settlement and the GT charges that have reduced our realization and also the expenses or distribution expenses that it charges have also gone out of our P&L. So the other expenses that you see around 15% for Q4 are actually around 18%. And last year, it was about 22% same quarter. So the 300,400 bps reduction is largely due to the leverage and the scale benefits and everything, but the bottom line is more for like-for-like.