Affle 3i Limited CC-Jun24.pdf · 2024-08-05
Just following up on my colleague's question . I was wondering about this news around TCL partnership with mediasmart towards the end of the last quarter, right? So I'm wondering, is that what you are referring to when you talk about investing in premium inventory? And one should look at that as impacting your inventory costs and data cost, etc., right now with the hope of higher CPCUs down the line?
Got it. I have one last question. So you also highlight ed your rankings specifically with YouAppi and RevX on these AppsFlyer Performance Index, right? I'm just wondering two things. One, do these rankings impact directly your ability to get more advertising dollars from agencies specifically. The related question to that is this quarter, the agency or the non-direct business seems to have gone up slightly in the mix. So just wanted to understand if there's a correlation between these two things?