My first question is, over the last decade at different points of time you have given your market shares and your aspirations. But Venkat and team, when you look at market shares today, do you look at the total jewellery market, which is where you want to gain the market share? Or do you also look at within organized? Do you want to hold on to market share or do you want to gain market share? Because let's say, by your admissions you are seeing competition will rise in the organized space. Does that mean that from an overall market perspective, you may gain share, but within unorganized, so wi thin organized you may lose? How do you think about this share from an organized perspective?
Questions across 2 calls
Vivek M
Jefferies India
Titan Company Limited
Hindustan Unilever Limited
Good evening team. I have two questions. So, my first question is on the slide on the market share. So, where you have mentioned, let ’s say 60% of the portfolio is winning value share, whereas over 75% is winning volume share with all that you have explained, I ’m still not able to understand why would that be the case so, I would have thought that value share would have been, portfolio gaining value share will have been higher than volume share given that there is a competition at the bottom and so on and so forth , why do you think there is this disconnect between the two?
Okay. So, just to get it right Ritesh, when there is a, let say, the mid and the bottom which is growing faster so you are saying while that is happening you are still gaining market share but it is just the value?