Stockrabit
BAJAJ-AUTO · Jun 2024 call

Bajaj Auto Limited analyst Q&A

2024-07-16
Moderator

Thank you very much. We will now begin the question-and-answer session. Anyone who wishes to ask a question, may press * and 1 on their touchtone telephone. If you wish to remove yourself from the question queue, you may press * and 2. Participants are requested to use handsets while asking a question. Ladies and gentlemen, we will wait for a mom ent while the question queue assembles. The first question is from the line of Kapil Singh from Nomura. Please go ahead.

Kapil SinghNomura

Thank you. Good evening and congratulations to the management for continued strong performance. I first had a question on electric 2-wheelers. I noticed that Chetak volumes have been ramping up quite fast. And one could say that pricing has become more affordable and that has helped, but competitors have also reduced pricing and some of them actually selling lower than your pricing. And yet, Chetak has been gaining share. So, if you could help us understand what has been going right? And do you think there is potential to further rise up in the leader board to potentially number two position sometime this year with the new affo rdable model or any volume aspirations by the end of the year that you would like to share?

Rakesh Sharma

Thanks, Kapil. The rise in Chetak market shares and volume, which you are seeing, which over the last 12 months has been pretty impressive, is a combination of the fact that you also mentioned that we trimmed the prices and we have also expanded the network. We started with 40, 50 stores only and we were hobbled on the supply chain side, and this I'm talking about the closing quarters of the previous financial year , which is financial year '23. Once supply chain assurance was there, then we started to improve distribution, then we started to also invest a little bit behind communication, and all that sort of went into the rise of market share. I think what the premium customers are appreciating is the build quality, the reliability, and the styling of Chetak. And also, the fact that it is the only one which has got a metal body and an onboard charger. These are some of the differentiating factors which Chetak has which is setting us up for growth there. And like you have rightly pointed out, a lot of action was initiated at the sub-INR1 lakh pricing level, between INR75,000 to INR1 lakh. This also has mopped up business from some of the smaller players, which had entered earlier, which accounted to 45%, 50% of the business, which has now shrunk to only 15% or so. And now with the arrival of the 2901, essentially with the same robustness, reliability, and styling, which is slightl y defeatured for the saving in costs and attacking sub ₹1lakh segment. So, with that, we get a very good geographic play and a segmental play. And certainly, our next stop is the number 2 position. And after that, we will see how to move towards leadership.

Kapil SinghNomura

Sure, sir. And if you could also comment on the profitability of electric vehicles, two-wheelers. I think we have already talked about three-wheelers. So, on two-wheelers because we have seen significant pricing change and maybe costs have also changed. And if you could also talk about how much PLI we are accruing? So, this is one part. The other part is we have also launched CNG technology here. So , do you think that in certain cases, CNG may be more viable, for example, in motorcycles than the electric vehicles or maybe you think CNG is viable in scooters as well ? What is the product pipeline on CNG? Will you gauge performance and then look at more products or there are already more products in the pipeline?

Rakesh Sharma

So, our analysis was that the CNG would appeal to the longer distance rider, which when I'm saying longer distance, it is people who will ride 30 kilometres plus per day. If you see, there has been a little bit of stagnation in the growth of the electric two-wheeler segment because it is largely sort of addressing the short distance commuter. The longer distance commuter is shying away from it, the inter-town travel and all that. And therefore, we see CNG as a better fit in the motorcycle format, which allows the rider to ride very long distances. And for electric, we are still seeing range anxiety, charging, etc remain issues and barriers to growth. That fits in better in the scooter format, which is generally multiuse, convenient use and shorter distance riding. So, these are the format. But I must tell you that from the early indications we got, there are some scooter customers also who have considered the CNG bike. When we have put out these three models, obviously, we have designed them based on our platform. And this platform can spawn on both sides, on the higher end side and the lower end side, newer variants beyond these three. And we will, of course, see which the right time is to introduce those. So yes, Freedom is actually a portfolio brand. It's not just a product brand.

Dinesh Thapar

Okay. Coming to your question on pr ofitability, not very different position from what we outlined in the last quarter. So let me get the electric three-wheelers out of the way, no different from what we've told you in the past. It continues to be profitable at a margin level par ity with ICE three wheelers after considering the PLI benefit. And so, to that extent, very profitable. I'll comment on PLI accruals in just a bit. On the electric two wheelers, of course, it continues to be a drag, as you would expect. But I think what is now working for us is that the cost reduction efforts that had been mounted and the program that had been mounted for some time now has started to deliver. And so, in many ways, the expansion of Chetak that is now happening is not coming in at an incrementa l drag. The drag that has been there in the base continues to stay. And so, a lot of the cost reduction effort is going behind funding for lower pricing and for potentially lower price mix, right . So, no additional drag coming in from Chetak expansion nor from the price drop that we may have taken to remain competitive in the market. But the larger drag and the fact that it is not yet profitable and will still take some time is no different from what we may have outlined the last time around. In terms of PLI , yes, we have accrued PLI for this quarter. We are accruing for it. You know that the cash cycle might play out much later. The SOP and claims submission are still in the works. And so therefore, claims have not been submitted yet. We will get to know that as the authorities’ book that out in the future but recognizing that we now have a certified vehicle by the testing agency, which is what I had mentioned the last time around on the seven vehicles that we have in the electric portfol io, two of which are Chetak and rest are electric three-wheelers. We now have certified DVA’s that are certified and signed off b y testing agency, which essentially makes us eligible for PLI. And so therefore, to that extent, we have accrued for PLI in our financials for the quarter. At the moment, the new introduction of the Chetak, which is the 2901, which Rakesh just spoke about, the DVA certification with the testing agency is currently underway, and we expect that to come in any time soon.

Kapil SinghNomura

Sure, sir. Possible to quantify the PLI amount you have accrued?

Dinesh Thapar

Well, Kapil, as I mentioned to you, it is 13% of the sales as per the PLI feasibility. So that's really the level at which we recognize it.

Kapil SinghNomura

Thank you. I’ll come back in the queue.

Moderator

Thank you. The next question is from the line of Gunjan Prithyani from Bank of America. Please go ahead.

Gunjan PrithyaniBank of America

Hi Team. Thanks for taking my question and thanks for the comprehensive remarks on all the businesses, it is pretty useful. I just wanted to touch base on the two new opportunities or platforms for growth that you spoke about. Particularly on three-wheelers, now is it possible to get a sense of what percentage of your domestic three-wheeler volumes are now electric ? And also, when you talk about this 30% market share, what is the magnitude of market coverage that we have already in place so far with the distribution network? And then extending a little bit further, just the business expansion on the electric three-wheeler side, the initial thought process is to target the markets where there are license restrictions and then go to markets where CNG is not an option. But is there something that we're looking to tap into the e-rickshaw market as well because that continues to become very sizable portion of the three-wheeler market in itself?

Rakesh Sharma

We said about 30,000, 33,000 three wheelers, out of which about 3,000 from the latest month are the electric three wheelers, so that is about 9%, 10% of our portfolio . Like I mentioned, we are now in about 140 towns. And this is giving us almost a 70% coverage of the e -auto market. Our priority was to go into markets where we could not have gone with the CNG three-wheeler or any other three-wheeler due to permits. And these were largely in the North , Uttar Pradesh and to some extent in the East. So , we prioritized our action over there. But we a re very clear that it is an all-India play. And we certainly don't want to lose or be a late entrant in any market just because we are selling a CNG three-wheeler there. So, there is no thinking like that. When we had a supply chain build-up, we said that let's first attack the virgin markets and then come to an all-India play. But we are very clear that there is no reason for us to not put in an electric three-wheeler where a CNG three-wheeler is already planned. And one of the things which emboldens us which is what I m entioned a couple of quarters back that we are margin agnostic. So, if there is any cannibalization, it is not really detrimental to the company. Having said that, I must also point out that the case for electric three-wheeler opposite the CNG three-wheeler is not so strong , whereas people migrate very fast from diesel three-wheeler to CNG three-wheeler. People are actually migrating from e-rick, which is far cheaper to an e-auto. That phenomena also we have noticed. And these e-ricks are largely there, as you know, in North and East. And as we have grown our share in some places i n the North, we are reaching 60%, 70% shares already, that share is of the total market and it includes a lot of e -ricks, particularly end of life e-ricks within, let's say, two to three years. So, if there is an e -rick owner who has been riding the lead asset e-rick for about two or three years is absolutely a hot target for us to convert all the way up into e -auto because they know the pattern of traffic . That is a source of income. They just want to move on from e -ricks to a more substantive format. So that is why I'm saying that the e-auto, even if we place it all India, actually gives us far better traction in those markets where CNG is not allowed and where e - ricks are already on the road.

Gunjan PrithyaniBank of America

Okay, got it. We don't see a case to have a product which is at a lower price point to accelerate this upgrade from e-rick to three-wheeler auto, maybe a limited range product because the range that we offer right now is quite good for an electric three-wheeler auto. But maybe for the e-rick category, does it need that sort of range and that may allow us to bring down the price point. So, is that something that, from a product expansion perspective, can be explored?

Rakesh Sharma

Very much so. Actually, the strategic shift which we have made for some time now is to look at the market size through the lens of three-wheeler mobility. Earlier we used to be saying that we are in the auto business whe re we have 80% market share, but actually we don't have an 80% market share because 43% of the market today is e-rick. So, we have actually 80% of 50% or 60%. So, we are very conscious of that. And this 40% we feel fra nkly speaking is something which has just been allowed to mushroom. It is a substandard product. Today if we were to apply a PLI kind of a rigor to it, it will not pass DVA because a lot of it is imported. But we are consciou s that it is catering to a certain need of larger passenger carrying capacity over shorter distances. And development is very much in the cart. So, we know that we will have to extend our E-3-wheeler portfolio to address the needs of that segment also. And therefore in conclusion I would just say that we want to be a full range player in the full 3 -wheeled market all fuel, all 3-wheeled.

Gunjan PrithyaniBank of America

Okay. My second question is on Triumph. Now both in domestic and export market the volumes are in the range of 2,500 to 3,000 for the last two, three months. So , I think 6,000 is where we are averaging for the month. Now how should we think about th e ramp-up here maybe if you can share a little bit colour on how the acceptance of the product has been in export markets because this is sort of a white space in export markets? How does that scale up overtime both domestic as well as export ; total Triumph volume contribution that we are expecting going ahead?

Rakesh Sharma

So, the first phase in the exports market which is of course almost entirely managed by Triumph UK was done with the objective of pipelining. There was very long pipeline with product being placed in 57 countries and each having its own homologation and specific requirements. So, the whole thing was to just place the product and fill the pipeline. That phase is over. And of course, retail has commenced in most of these places. And the reports which we have got from Triumph UK is that it has met with a very good reception and a much better reception in geographies like UK, continent Europe and Brexit and decent reception in places like North America and ASEAN, but now they are pausing and looking at the flow of the retail level and keeping the next phase just adequately stocked up. The retail chains are adequately stocked up. Once the retail flows are better understood, I think we will see again an upt ick in exports, but this is that phase where retail patterns are being observed which hopefully in a couple of months’ time should get to be quite known. In domestic, we are at about 2,000-unit level per month as we know over the last two, three months. There has been a substantial expansion of stores which has taken place, which has taken our stores from 40 to 100 in the last couple of months. In these new markets the challenge and the task before us is to really build local awareness . The kind of awareness, which is there for Triumph in, let's say, metro like Bangalore or Pune or Hyderabad is vastly different from what it is there in a, let's say, a Coimbatore or in a Dehradun kind of a place. And therefore, now the challenge is shifted to building local awareness of what the Triumph heritage is. What are the products the modern classics as we are calling them and what it means to be part of the Triumph world in terms of the ride experiences etc and now we have embarked upon in all t hese places and hopefully over the next three to six months I think we will come to some decent levels of awareness which will then allow the sales through these newer stores and geographies to rise up and start to become significant.

Gunjan PrithyaniBank of America

Okay. I will join back the queue just one request if you can also share the your market contribution for the various export markets like you usually do for us to have a sense how big Nigeria is and what is Brazil as of now, this will allow us to think about growth across various markets then?

Anand Newar

Gunjan, we will take it up after the call.

Moderator

Thank you. The next question is from the line of Binay Singh from Morgan Stanley. Please go ahead.

Dinesh Thapar

Binay it's accrued for in revenue and by virtue of accruing for it in revenue it flows in through all the way into EBITDA as well.

Binay Singh

And this is the first quarter that you are accounting for PLI incentive?

Dinesh Thapar

Yes. Because if you recall the last time when I had mentioned that was when we just had received the certification from the testing agency for DVA. So, this is really the first quarter of accruing.

Binay Singh

If we just add up the information that you shared that 14% of revenues are electric and we understand all 3-wheel models and 2-wheels are eligible for PLI then broadly it sort of leads to almost a 70, 80 basis points of margin support coming from PLI incentive in this quarter. Is that a fair assessment versus last quarter?

Dinesh Thapar

It would be under 50 bps of contribution Binay.

Binay Singh

And I think that almost 60% of your domestic EV revenues will actually be from 3-wheeler. So, I think this is one like differentiation which is why EV is not becoming a drag so much to you versus your peers. Will that be a fair statement?

Dinesh Thapar

Sorry the line was slightly garbled Binay, but if your question saying that the presence of electric 3-wheelers will contain the drag on our results.

Binay Singh

Yes.

Dinesh Thapar

Yes. Absolutely.

Binay Singh

And lastly just any comment about industry volume growth and we've also seen Bajaj Auto losing some market shares. So, any comments on how you see industry volume growth shaping up and your market share within that? That's it from my side.

Rakesh Sharma

So, the industry outlook as we said we think it should be 6% to 8%. And the top half the 125cc plus segment will grow much faster. And I think we will grow faster than the industry in the top half. The bottom half as you can see over the next six months largely the big move over there is the Freedom 125 which will definitely add to the market share. Your comment about market share - there is no loss of market share. The blip you may be seeing is when you compare Q1 to Q1 of this year. Q1 of last year was a bit of an unnatural thing because one of the major players had faced issues in transitioning to the OBD 2 and there was a big supply introduction in that q uarter. And that has led to a very unnatural increase in market share for all the other players including us. That was a one -off thing. Those market shares got corrected in quarter 2 of last year. And since quarter 2 of last year, quarter 3, quarter 4 and now quarter 1 we've been chipping away at the top half and market share has actually been increasing. There is a slight loss of market share in the bottom half , which was something expected. We have not participated in the sort of red ocean game which has been played in the mini season in the north, in the first quarter, particularly in April, May. And that has led to erosion of market share at the very bottom end, at the entry-level product which we have as you know, is CT 100 and Platina 100. Therefore, when you put these two together - a steady market share in the top half, but a slight erosion in the bottom half, you’ll see some decimal points of market share being lost, but in the top half itself sequentially there is a market share improvement. This is based on VAHAN retail I might just clarify. We don't talk about billing market share. All my comments were based on data from VAHAH.

Binay Singh

Thanks for that team. Overall, very good performance.

Dinesh Thapar

Thanks Binay. My colleagues over here tell me that you asked about the contribution of the two electrics in the overall 14%, 60% of which comes from electric 2 -wheelers and 40% in the quarter has come from electric 3-wheelers. The two put together therefore, add up to the 14%.

Binay Singh

Thanks team. That’s very clear now. Thank you.

Moderator

Thank you. The next question is from the line of Mumuksh Mandlesha from Anand Rathi Institutional Equities. Please go ahead.

Mumuksh MandleshaAnand Rathi Institutional Equities

Thank you so much for the opportunity. Sir, firstly can you share the capex guidance for FY '25 and which areas of spend would be there sir?

Dinesh Thapar

Mumuksh, it is not very different from what I said in the past. It should be moderated between INR700 to INR800 crores. A large part of that will primarily go towards the commissioning of our new electric 3-wheeler facility in Waluj and other capabilities that we are building essentially for electric. That's the chunk of it but assume that it should be in the range of between INR700 crores to INR800 crores for the year.

Mumuksh MandleshaAnand Rathi Institutional Equities

Got it, sir. And this quarter we've seen other expenses have grown strongly. Can you explain what could be the reason for the increase?

Dinesh Thapar

Yes. So, we are seeing a step -up between same time last year and now and that step -up is essentially driven by about three or four factors. The first is the heightened level of CSR spend this year compared to last year which one has to keep providing for in the quarterly results. The other is the step -up arising from variable costs and packing to reflec t a step -up in the volume and activity levels that we have. The third is some costs that we are incurring now for extended warranty on our electric portfolio as that is now growing over same time last year. Those costs sit within the other expenses line.

Mumuksh MandleshaAnand Rathi Institutional Equities

Noted sir. Lastly how are you seeing the partnership with Yulu? Currently, volumes are around 1,000 units per month. How do you see the potential hit from this segment in the EV.

Dinesh Thapar

Yes. So, I think the partnership you're aware that we have an equity ownership of a little under 19% with Yulu. Clearly, they're looking now to expand volume. So , what you've seen in this current quarter was essentially a little bit of stock adjustment that they were doing to really rebalance numbers across the cities that they are operating with. We expect those numbers to step up in the current quarter from the early indications of plans they have given us. So very much committed to that business. And you're aware that the vehicles that we supply to them are essentially custom build, the platforms being built by us for that.

Mumuksh MandleshaAnand Rathi Institutional Equities

Got it, sir. Thank you so much for the opportunity.

Moderator

Thank you . The next question is from the line of Raghunandhan NL from Nuvama Wealth Management. Please go ahead.

Raghunandhan NLNuvama Wealth Management

Congratulations on strong results and on the CNG launch, wishing all the best there. Firstly, on the CNG side you indicated 60% coverage in the addressable market. Can you talk a little more on how well the coverage is or how deep the coverage is in rural and semi -urban areas. Also, when we do channel checks with dealers , they indicate that bookings have started coming in from customers and dealers are quoting 1 to 2 months kind of waiting period. If you can provide some colour on initial bookings, what is the customer mix and finally on CNG again, when should we expect the variants that is 100cc & 110cc motorcycle, how do you take it forward?

Rakesh Sharma

CNG is available at 335 towns out of the 500 top towns and these 335 towns account for 70% of the market. When we took 60%, we have bottom slice some of the towns where the density is very low. But the density numbers are really very vary ing depending on the town. It's very difficult for me to give you one number, which will help you appreciate what is the depth we are talking about. At one end, you have a city like Delhi, which has 550 petrol stations. But it has 250 only CNG stations. A nd another 400 or so shared with petrol. So , you can see that Delhi city has actually got a safe dedicat ed petrol, gasoline, diesel station. And then there are others where there is only one CNG station for the entire town. And then there are intermediate solutions also with the gas distribution companies like sending CNG tankers on regular intervals, which then goes and fills the tanks at remote locations and all that. So, it's a very complex thing. The only thing I can tell you is that our initial meetings with the gas distribution companies have been very good, and they are very enthused that there is a new segment developing for them because it helps them push more throughput through their infrastructure and their whole performance depends on how much they can sweat their infrastructure because there's a big capex involved in putting up that infrastructure. So, the stance we are expecting as we speak is, we are having these local level meetings and we are optimistic that our customers will be given dedicated filling points even in gas stations, which are shared with petrol.

Raghunandhan NLNuvama Wealth Management

And on the bookings and customer mix?

Rakesh Sharma

So, the bookings right now about 4,200, I mean this is yesterday's figure. 90% of this has come from Maharashtra and Gujarat because we opened all India bookings just a couple of days back. So almost 80%, 90% of these bookings are Maharashtra and Gujarat . Most of these bookings are actually for the top end, which was the ₹1,10,000 LED headlamp disk, overwhelmingly for the top end. The dispatches are just about commenced. I think we dispatched just about 100 vehicles or so and the first retail happened a couple of days back. The type of customers - we are still mining that data but from whatever early analysis we have, which we've done it is very difficult to establish a pattern because people from very different work like whether it is demographics or whether it is geography ; and when I say geography I mean within Maharashtra, rural and urban, we have got a very broad spectrum of people who have come. So, it's very difficult to see the pattern but in a way, it is very good. It is showing that the appeal for the bike is cutting across several demographic and sociographic segments.

Raghunandhan NLNuvama Wealth Management

And when should we expect 100cc motorcycles with CNG?

Rakesh Sharma

Yes. Sorry, I was just saying that I already talked about that, this is a platform and is extendable on both directions. But exactly when we are going to introduce a variant, we will see. We will watch it. It's not a ground-up work, which will be required, it's a platform. And very quickly, we can respond if there is requirement emerging in the marketplace.

Raghunandhan NLNuvama Wealth Management

Thank you, sir. So, Dinesh, sir, if you can share on the E2 wheeler, how would the gross margin do currently including the PLI , considering the battery cost reduction an d other cost reduction efforts you spoke about - would it have come to double digits now 10% to 15% gross margin?

Dinesh Thapar

At this point of time obviously, for competitive reasons, we're not going to be able to share with you the margin profile of the electric 2-wheelers. But let me reiterate what I just said. I said that Chetak is expanding. There is an inherent drag that it is loss-making at this point of time. Clearly, the falling prices has only had an even bigger challenge on the economics. But I think what has come to our rescue is the fact that the cost reduction work that have been put in place has now started to deliver . In the last 2 quarters whatever price drops we've had to take on whatever volume that we have expanded the incremental impact of that has been utilized by the cost reduction. So, there is a drag because the overall proposition itself does not make margin compared to the enterprise margin at 20% but typically, with an expanding volume that strain on the enterprise margin should start to show up, but we've been able to contain that on the expansion volumes by virtue of the cost reduction . As far as the specifics of the margin profile, I won't be able to give you a specific count on that at the moment but to say that profitability is still a while away on the electric 2-wheeler.

Raghunandhan NLNuvama Wealth Management

Got it. Just lastly, some housekeeping. If you can share the electric 3 -wheeler volume for the quarter, spares number in crores and the financing ratio?

Anand Newar

Yes. Raghu, we'll take these questions offline.

Jinesh Gandhi

Hi Sir, A quick question on Freedom 125. As you indicated that the addressable market is about 400,000 to 500,000 units per month. In that context the capacity which we are looking at by year-end of 30,000 is that quite low? Or this can be scaled on a very short notice.

Rakesh Sharma

Yes. So obviously before we ask different types of vendors and all that to put in the capex it is very important to get a good fix on the adoption rate. And the first step has gone off extremely well. We were confident of the proposition. But what we are very heartened about is also the styling, the ergonomics, and the comfort and all those things, the bi-fuel capability has been also extremely well appreciated. Now we will see the pattern for Maharashtra and Gujarat. And we will start to tak e some view on future capacity. I guess if we have that kind of a runway of about 6 months or so, we will be able to substantially expand the capacity. The key factor over there really is the CNG tank, that is critical.

Jinesh Gandhi

Got it. And secondly on Triumph, if we look at the demand in the domestic market especially in markets where our product has been launched, I mean, since launch the product has been available are you seeing any trends in terms of how demand is shaping up, how enquiries have been doing in the markets where products have been available since day 1?

Rakesh Sharma

Yes. In the markets, in the metros and Mini Metro, we are finding very good traction and very good post sales satisfaction etc. Because these people come with an understanding of the lineage of Triumph. And that has been very helpful. However, when we step out of the Mini Metro areas, the understanding of the Triumph brand and where this is coming from is rather limited, and that is the point I was making that it's almost like 2 very different worlds. And the challenge now or not the challenge, but let's say the task now before the marketing team is to go through various devices, whether it is rides or digital or local activation to bring the brand to life. Now even in a Metro let's say, if you take a Bombay there is a very good brand awareness, but if you go to Thane or if you go on the other side to Virar, Borivali and the real suburb, the brand awareness - that awareness is there, but the detailed understanding of the brand that has to be brought to life.

Jinesh Gandhi

Got it. And Dinesh, on the staff cost side, we see a good increase on Y oY and QoQ basis. Any one-off pay which will normalize, or this is a normal variable increase, which have happened.

Dinesh Thapar

No, I think the staff cost you will see is not very different quarter -on-quarter. So, the year-on- year is a reflection of fundamentally increments and additional staffing for capabilities that we are building within the business. So, nothing of a one-off that we need to call out.

Jinesh Gandhi

Got it. And lastly, what are the export revenues in the quarter?

Dinesh Thapar

$460 million.

Dinesh Thapar

Thank you. Just before we take the next question, I know Raghu had asked the question on those 3. I just want to be sure that these data points are accessible to everyone. So , Raghu, we won't get you back on to the queue, but the 3 data points that you asked for, is the electric 3 -wheeler volumes in this quarter are fundamentally about 9,350 odds. The spares revenue at the moment, is about INR 1,350 crores, and the financing penetration for motorcycles was 75% and for 3 - wheelers was 19%. We can get back to the question queue.

Moderator

Thank you. We'll take the last question from the line of Pramod Kumar from UBS. Please go ahead.

Pramod KumarUBS

Thanks for the opportunity. First, on the Freedom 125. Just wanted to understand the thinking here as to what the watch level hold ramp-up will be, which would kind of satisfy on the kind of success what you were looking for because it's indeed a big differentiator. I don't think any OEM is finding anything like this anytime soon. So, you really have a pretty good edge. And as I said, CNG makes a lot of sense for mos t of the consumers, if not all. So, what kind of volumes, given the kin d of innovation that you have put on the table would be sort of ? If you can just help us understand, I'm not looking for near -term volumes once it got a year or so. Where do you think the demand will settle?

Rakesh Sharma

Like I said, our market share in the bottom half is 15%-odd. And we would definitely be looking at a very respectable market share. The market share in the top half is 25%. And if we can get to that level even in the bottom half. And when I'm saying bottom up, it could either be through upgrading them into the 125cc segment or just to be there. But if we can take that kind of a slice out of the bottom half and bring it up into the top half and therefore, climb to a market share of 40% to 50%, indicates a strong leadership in expanded top half. We would be very happy with that.

Pramod KumarUBS

Thanks for that Rakesh. And second question is on the premium category. Rakesh, we have seen that Triumph, and even Harley launches kind of not do as great as what anyone thought or their management thought? Even Royal Enfield volumes have not been that great in retail terms. So, for the last few months, it looks like the premium category is not doing as good as what one has seen in terms of broader trends of premiumization across most of the other automobile categories and even outside of autos. So, is there anything, which you say noticing there that despite the multiple launches from industry participants the category is not exactly kind of really benefiting to the premiumization trend, which is broadly seen across many parts of the economy. Any thoughts there?

Rakesh Sharma

Yes. Your observation is very correct. But we are finding that the premium category or, let's say, the middle weight 250cc to 500cc has been a bit lacklust re in performance and this is despite some of the launches by us and a couple of a few other people. So, there's been a lot of action, but a lot of it has been in the performance end of it. And I always f ind that the development of our category to a large extent, is dependent on a player who has got an overwhelming presence there. And there was a time 3 years back when the pipeline was dry. And we were seeing a shrinkage of the category. But now certainly, you see that the sporty commuter 150cc to 250cc certainly started to pick up. Last month, our new N250 retailed more than 1,000 units. So, we are seeing clear traction over there. I guess there is a little bit of fatigue probably because of lack of action on the classic side, that's hopefully it will correct itself.

Pramod KumarUBS

And Rakesh is there a play off like the pricing also playing its part? What are you seeing 250cc- 350cc kind of lose out to 125cc to an extent also? Of course, people have upgraded from 100cc, but similarly, are we seeing that some of the potential 350 cc customers, 250cc plus customers are now kind of settling for a more attractive package or product in the 150cc to 250cc category? Are we seeing that bit of down trading to an extent because of the affordability or the price escalation what you've seen?

Rakesh Sharma

No, I won't say that. Within a brand, if there has been a lower -priced variant, which is almost very similar to the higher price variant, you might be seeing a certain migration. But for a migration to go from, let's say, 350cc or 400cc down to 160cc is a little bit difficult to imagine. It happens a little bit, but I don't think in a significant manner.

Pramod KumarUBS

No. That's very good to hear Rakesh, and thanks a lot, sir and wish you all the best thank you.

Rakesh Sharma

One thing I may add that the NS400, which was just launched has clocked almost 2,400 inquiries. So, it is probably the most successful initial launch at least. The Pulsar NS400, which we recently launched, it has done extremely well. We have to see how long the trend persists.

Pramod KumarUBS

Wish it continues, sir thanks a lot thank you.

Moderator

Thank you. Ladies and gentlemen, we will take that as our last question. I would now like to hand the conference over to Mr. Anand Newar, Head of Investor Relations, for closing comments.

Anand Newar

Thank you, Sagar. Thank you, everyone, for joining the call. I'm open to taking questions 15 minutes from now. Thank you.

Moderator

On behalf of Bajaj Auto Limited, that concludes this conference. Thank you for joining us. You may now disconnect your lines. This transcript has been edited for readability and does not purport to be a verbatim record of the proceedings.