Yes. Good morning and thank you for the opportunity. So my first question is on employee and marketing expense, like it has increased materially Y-o-Y in Q1, how should we think about the quarterly cost run rate and EBITDA margins over the rest of 2027? Nitin Kansal: Thank you. This is Nitin Kansal. I would like to answer your question. See, I think the underlying aspect of the advertising and marketing cost lies in the accounting principle. The way the accounting principles are defined under Ind AS 115 pertains that in the case of residential sales, the entire sales is accounted for in the P&L at the time of transferring the possession to the customer, although the advertising and marketing costs are all charged to P&L. If you see in the current quarter, we had launches and ongoing sales and marketing effort going in the current quarter as compared to the same quarter in the previous year in which we didn't had any launches. So the current year quarter looks like a given impression of being elevated as compared to on year-on-year basis. Going forward, these sales and marketing expenses would be in line with the launches which we have planned within the course of the year. Parth Sodha: Got it. My second question is like with Rs. 11,900 crores of residential GDV planned across Estate 361 Phase-2, Estate 105 Phase-2 and Sector 59, which of these projects do you see as the biggest contributor to FY '27 pre-sales? Nitin Kansal: We would not like to single out a single project. All these three projects equi-distributably give a contribution. An important factor to note is that all these projects are in different micro-markets, while Estate 361 happens to be on the Dwarka Expressway, while Sector 59 happens in the upcoming Golf Course Extension Road and we have Estate 105, which is in Noida. So it is widely distributed and would be very much equi-distributed across these 3 projects. Parth Sodha: That is all from my side. Thank you. Moderator: Thank you. The next question is from the line of Aman from GoPaisa. Please go ahead. Aman: I wanted to check how exactly the relationship between Max India and Max Estates, particularly with respect to Antara. I noticed from Max India's presentation that we are co-hosting some of the Antara projects in Estate 361 and Estate 360. So how exactly does it work? How does it work commercially? And what kind of revenue share, what shares do we have with this? And also, the monetization of the Antara project? Thank you. Sahil Vachani: Sure. Thank you and Thank you, Aman for asking this question. Aman, just as a clarity, Max India and Max Estates, Max India being the holding company of Antara are two distinct listed entities having separate managements altogether. At this point of time, the Estate projects, Estate 361 and 361 are completely housed on the balance sheet of Max Estates. And all the development which is happening in these projects, although are being marketed under the brand name of Antara, the entire profit and loss, cost, all benefits and expenses are on the balance sheet of Max Estates. As we speak today, Antara acts as a knowledge partner to Max Estates for which they are given a fee, which is a fixed fee in the range of close to 9.5%, which is a development
manager's fees given to them. And this, what Antara helps us is it propels and gives us the community of flavor of our intergenerational community, which gives us a multi-pronged avenues to sell our product, whereby if you see in the last quarter, we launched Terraces, we have got Max Estates luxury residences, we have got our senior living residences under the brand name Antara, and then we have got the Terraces. So all these things make a complete package in our projects in Estate 360 and 361. So just to summarize, our relationship with Antara is purely an arm's length basis and they get a 9.5% fee on the topline as a development manager for Max Estates. Aman: Just to get clarity on this one, 9.5% of what exactly, of what? Nitin Kansal: Of the topline. Just to clarify, in the case of Estate 360, one third of the project was being marketed and developed under the brand name Antara. So on the one third portion, which is close to what, ballpark in the range of Rs. 1,200-Rs. 1,500 crores of Estate 360, which was under the aegis of Antara, only on that they get 9.5% and not on the entire project. Aman: Sotechnically it becomes an Antara project, which we are developing. So is this strategy, do they help us get extra, in terms of extra rate for square feet or how does it help to have the Antara? I understand it is a holding company, but how exactly does estate use the Antara? Nitin Kansal: So what happens is, I think I would like to differ on this, it does not become an Antara project. It remains a Max Estates project and what happens because of the expertise which is coming on the table for the senior living component through Antara, Antara is able to drive better price realizations on the asset and thereby making it a self-funded. So the way to look at it, without having a cost escalation, in fact better economics, we are able to get a better sales velocity on the section which is unsold under the brand name of Antara. In the Estate 360, we had a continuous basis, we had a price escalation, a price differentiation of Antara as compared to luxury residences in the range of 7%-10%. What it means that whatever fee which we were paying to them was getting realized and they were able to realize the pricing which was a premium to Max Estates residences. Aman: So you are saying 18% of extra revenue we make and that is in itself passed through to them? Nitin Kansal: It is not 18%. I think I will again repeat. The revenue is fully to the account of Max Estates. On the topline, if we sell an apartment of Rs. 5 crores, the topline accrues to Max Estates and if it is a senior living apartment, they get Rs. 45-Rs. 48 lakh as a fee and that is also paid as we collect over the life cycle of the project and not upfront. Aman: Are there any other revenues? Moderator: Hello, Mr. Aman. I just request you to rejoin the queue for the follow-up question, please. Aman: Thank you.